Tulare County has a total area of 4,839 square miles, mostly rural in nature.  Roughly half consists of public lands, such as Sequoia and Kings Canyon National Parks, the Giant Sequoia National Monument and the Sierra National Forest. 

These lands contain some of California's most majestic, natural attractions, not the least of which is the giant sequoia, the world's largest living thing.  Thousands of years old, with heights nearing 300 feet and diameters of over 30 feet, these trees attract visitors from every part of the planet.  

Growing in the middle of some pretty spectacular scenery, all of this attention attracts millions of dollars to the retail and hospitality industries in the region.  

Tulare County's $7.5 billion farm economy is the third largest agricultural economy in the United States. Tulare County's agricultural strength is based on the diversity of the crops produced.  In 2019 alone, there were 120 different commodities, 44 of which have a gross value in excess of $1 million.  

Tulare County produces high-quality crops that provide food and fiber to more than 96 countries throughout the world. 

It is this thriving agricultural economy that draws interested parties from all over the world annually to the International Ag Expo.  Visitors learn about the latest in farm equipment, communications, and technology on 2.6 million square feet of exhibit space.